Can The NHL Regain Fans?

Hockey City

How badly has the lockout hurt the NHL?

Throughout the lockout many fans have said they would not come back to the game once it resumed. It’s hard to say whether or not they meant that or were just frustrated. In my opinion, no true fan could give up the game that easily. Over the next few weeks we will see how things develop as far as attendance and television ratings. The casual fan may not come back right away. These fans would watch if a game was on, but not actively seek out the game. Before the lockout the NHL was marketing to draw in the casual fan. They used the Winter Classic and Sunday NBC games as platforms. There will not be a Winter classic until next year, but I believe the NBC game of the week will still bring in fans. Casual fans will see that hockey…

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